«Xavier Rubert’s book is a true aesthetic, but one written not just from our time, but which also tried to predict the art that is already “there” even if we cannot yet see it.» José Luis Aranguren
«The most acute observations on subjects as diverse as vulgarity, style, mass culture, the return of the myth and the impact of technology on our sensibility.» A. B Savile, The British Journal of Aesthetics